Google Ads Management
Stop Running Ads. Start Capturing Intent.
With Real Strategy, Granular Control, and Real Results.
Google Ads is an industry where automated "Smart" bidding systems and inflated commission fees are the standard, leaving businesses paying high prices for low-Quality Score traffic and generic returns from their Google Ads budget.
How about no?
At Clever Catalyst, we understand the most powerful Google Ads campaigns are built, not automated. We focus on the crucial elements that drive genuine conversion: manual keyword precision, high-quality Score architecture, and expert, hands-on optimization.
We provide the vigilant, hands-on expertise your campaigns demand, delivering better conversion rates and greater profitability. And unlike almost every other agency, we do it all on a transparent, flat hourly rate, you keep 100% of your success. Always.
What Makes Our Google Ads Management Clever?
The system is changing. Google is aggressively pushing advertisers toward full AI automation, deprioritizing manual controls and forcing reliance on "Smart" systems and broad matching. For most advertisers, this means losing visibility and control over their ad spend. We saw this shift happening in real time, and more importantly, we know how to fight back.
1.
The Survival Skill
The Industry Flaw: Google is limiting manual controls and pushing users toward AI-driven campaigns (like Performance Max) where advertisers lose visibility into keywords, bidding logic, and budget distribution. Agencies often concede this control because it requires less labor.
The Clever Catalyst Difference: We specialize in building defensive, manual-centric campaign structures (like optimized Search Campaigns with strict parameters) that maximize Quality Score and maintain granular control. We ensure that every impression earns its spot, guaranteeing you the lowest possible cost for the highest quality traffic—even when the system tries to override you.
2.
The Surgical Strike
The Industry Flaw: The default settings encourage keyword broad match and discourage the arduous task of consistent Negative Keyword research. They cast a massive, expensive net, wasting your budget on irrelevant searches and low-intent traffic.
The Clever Catalyst Difference: We are surgical. We conduct exhaustive, manual keyword research, focusing on high-intent exact and phrase matches. We vigilantly maintain massive negative keyword lists to block irrelevant searches. We ensure your budget is spent only on prospects actively searching for exactly what you sell.
3.
The Conversion Chain
The Industry Flaw: Agencies focus only on securing the click, ignoring the crucial reality that the landing page is your most important asset. They chain your ads to a generic homepage or poorly optimized product pages, breaking the conversion chain.
The Clever Catalyst Difference: We treat your entire funnel as a conversion system. We focus on message match and clear CTAs, ensuring perfect continuity between the ad copy and the page experience. We will tell you exactly what changes are required to turn your generic link into a high-converting REAL Asset capable of closing the sale.
The 0% Difference: Stop Paying Commission on Your Success.
In this industry, commission is king. Agencies charge a percentage of your ad spend, creating a fundamental conflict of interest: they are incentivized to push for higher spending, not higher profit. We believe that's ridiculous.
Compare us to their previous marketer.
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Our Manual Google Ads Conversion Framework
You're investing in expert time and a disciplined, hands-on process. Every step below is executed manually, focused solely on optimizing your profit, not ours. Our hourly rate is $75/hour and here is what the process looks like:
Phase 1: We plan
- Strategic Blueprint: We define the target audience, establish clear Conversion Goals, determine the optimal CTA, and allocate your budget for testing efficiency.
- Exhaustive Keyword Audit: We perform deep, manual research to define the high-intent keywords and create the necessary structures for maximum Quality Score. We also build the foundation of our Negative Keyword list.
This phase typically takes less than an hour.
Phase 2: We design
- Original Ad Copy Development: Our copywriter manually drafts every ad, ensuring high relevancy to the keyword groups and a strong, unique offer designed to earn the click.
- Landing Page Congruence: We review and recommend specific changes to your target landing pages to ensure message match, maximizing your Quality Score and conversion rate.
- Full Ad Unit Review: We present the complete ad units (copy + extensions + landing page links) for your approval.
This phase takes between 1-3 hours, depending on if you have an existing landing page/funnel or not.
Phase 3: We launch
- Manual Architecture: We manually calibrate the campaign settings, bid strategies (avoiding over-reliance on Smart Bidding), and location targeting for surgical control.
- Immediate Oversight: We begin monitoring performance immediately, analyzing initial search terms to rapidly identify and add any new negative keywords.
This phase typically takes an hour.
This puts the typical cost to create and launch an advertising campaign between $225 & $375.
Phase 4: We nurture it
- Vigilant, Manual Adjustments: We commit to detailed, multi-weekly account reviews focusing on search terms, Quality Score trends, and bid adjustments. We dedicate one hour of expert time per week, per campaign group, for vigilant tuning.
- Weekly Accountability: You receive a detailed report every week summarizing performance and detailing exactly what adjustments we made and why—our process is fully transparent.
But remember, your control is absolute. Because we only charge for our time, you can ask us to go hands-off, pause, or pivot the strategy at any time.
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